GXXD Gang is a lifestyle clothing brand originally created by a group of friends who wanted to create a clothing brand for active young people interested in surfing, skating, and other outdoor activities. While the initial logo was created, and there were clothing items in production, the company had not yet established a visual identity. Our goal was to work together to create standards that could be used across print and digital platforms to establish brand consistency.
Role: Branding Design, UI/UX Design, Fashion Design
Deliverables: Branding, Clothing Design, Print Design, Web/UI/UX Design
